It's a Japanese game. Extract the archive with Bandizip (or WinRar with the option CTRL+E: select Japanese 932), and run the game with Locale Emulator. If you do this, you should see Japanese characters instead of that gibberish.
If the game still crashes, you may need to install the corresponding RTP (download it for free from the
Ok, I am not sure how but it works now. I installed RPG maker ACE, unsuccessfully tried to launch it a couple of times, went to watch a couple of YouTube vids, tried again and it launched 0_o. Thx for support anyway.