The opposite of that is also true, where women like strong powerful men who know what they want. If they are ugly oh well.
I think this is more popular these days with a lot of guys just not being strong men. Yes they are nice and make great husbands, but they are lacking this primal "grab my neck and tell me what you want from me" kind of emotional strength. Whatever fantasy can deliver that is going to be big with the women.
But I may also be attributing this strength into the ugly bastard because that's what I particularly like, is that strength. If it's just for the sake of being ugly and it's one of those "pity fuck" or "because he has a big dick inexplicably" then im out. Those tropes are corny. Do the good kind of ugly bastard not the gross kind.