This review is based on episodes 1-4.
Let me address the elephant in the room: the ads are a non-issue. Disable them with the code, and be done with it. Yes, it sucks that the dev does it, but w/e, frankly with most people pirating the game I can't actually blame them. As long as there are easy enough ways to disable it, it doesn't matter to me. And it doesn't get much simpler than this.
There's definitely a lot of potential here. The renders are great, and the women feature realistic proportions, which is as rare as it is welcome. The time loop mechanic is a nice twist on the typical mother/sister/friend incest creep scenario.
The developments are actually believable, and I'm already surprised how much content you can get out of one day if you play your cards right and use insider-knowledge that you didn't have on previous days. I feel like the dev was very creative this way.
The writing is also far better than I'm used to from these games, which definitely helps with having believable characters. And maybe I have just played too many poorly translated games lately, but it's very refreshing to have a native English speaking dev (or at least one who writes as good as a native speaker).
The only two reasons I don't rate this five stars is because for one, there are a few bugs left at this point, and while they're not critical or crippling, they're more than just superficial. Given the complexities of the time loop mechanic I normally wouldn't hold that against the dev, but at times it does go against enjoying the game more than I'd like. Though to be fair, everything is usually fixed on the next replay of the day.
The other reason is that at this point (episode 4) there's simply not much content yet. There are a handful sexual scenes, though no actual intercourse yet.
Again, the game is still young, so no major drawback, but not five star worthy yet. But it certainly has the potential to get there. I'll certainly be following this game and I'll revise this review when something changes.