Well...
A lot of good games are not popular games because people simply don't know about them...
"Marketing" of the game can help and will not hurt You, the worst scenario is that Marketing have no effect at all.
So it's either "Good" effect or no effect at all from marketing...
Well... some morons did in history bad marketing but it's really art to make it bad...
Create some "center" for Your game, using Your own website may be bad idea for many reasons like $$$ investment, time needed to develop it and the fact that most ppl not gonna visit You, but there are free alternatives like Discord or Patreon.
Having running Discord and Patreon is first key to gain followers for Your game.
Then You need to build Your own community and keep it on Your Server / Patreon.
You can get Your own Domain, it cost around ~10$ / year and from domain You can redirect people interested in Your game to Your Discord / Patreon, so instead of having "discord.gg/(*N!~$n0`4n0" You can have "MyGame.net" that would lead user into Discord anyway but make it more "PRO"
Building community can be started even before You have game, and it's best if You start doing that even right now...
Ignore things like Forums, I don't understand why some "DEFs" try to post their game on every single possible forum, F95 is one of the most popular Websites but i would not say that F95 have huge range, but well F95 is big enough to be worth at least.
Make Your DevPosts on Reddit / YouTube etc. always lead people to Your Discord/Patreon so there is hope they stay for longer.
- Reddit: some channles have even milions of members, making single post can boom Your Discord easily.
( I have List of 42 Reddit Channels for NSFW Content
- some of them already banned xD )
- YouTube: remember to avoid / censore Adult content, YT don't like that, I already got banned 3 times on YT ( on same Account - they had to unban me 3 times xD ) But if You know how to manipulate YT Bot You can get some views.
- Rule34 - They have pretty big count of members, posting Your pictures from game can get You some more followers, remember tho that You need to use Patreon as "Source", Discord will get deleted from Source.
+ Rule34 Discord - They have like 300.000 members there, so it's good to talk there, don't make crap AD tho.
- Pixiv - Same story as R34, just post Your stuff there and give link to Discord in description, remember to avoid very general tags, Pixiv allows You to use only 10 tags so try to tag like "blowjob" etc. instead of "female" etc.
From picture sharing website Pixiv and R34 works the best, they are accessable from the start and provide good amount of members, for more You can google "PornDude.com" It's website where You can find links and descriptions to many websites.
If Your game have IRL Porn Pictures then on PornDude.com You can find list of RedditChannels that allow this type of content.
Ofc. there is many more places where You could share Your game. Just avoid stupid things like small forums etc.
On top of that it's important how You are presenting Your stuff.
For example my Autogenerated Thumb on YouTube got displayed 120.000 times in last 31 days.
But got clicked only 6.500 times, it's 5% click rate.
Other video Thumb I made myself got displayed 80.000 times in last 31 days.
But got clicked whole 21.000 times, its nearly 25% ( click bait
)
( YT is good example because You can see all the statistics they collected xD )
- btw. You may already know it but YT is testing with some Content creators feature where different users see different Thumb and YT will pick one that works best ( have better click/display ratio )
That's example from my YouTube Channel so It's very important that pictures You pick, what thumb You pick and how You style Your text under Your game posts, simply if people see some garbage they gonna unlikely download ur game.
View attachment 3281224
Styles in WebDev were made cuz it's pretty important for content
Try to style Your posts in nice way, HyperLinks on Discord You do as:
[ Text ]( Link "Description" )
For example:
[**MyGame**](F95.to/MyGame "Check it out!")
The better Your product ( Game ) look, the better reach it have.
So it's better if You establish some rules to how Your product ( Game ) should look, like all the big and well known companies.
Sometimes changing logo can have devastating effects on Your product so it's better to establish "look rules" early
So well...
You just have to be "ACTIVE" in all kind of different places, for example the ones I listed You above.
Post about Your GameDev every week or day, share pictures on different places like R34 / Pixiv etc.
Hmm...
I just checked Your profile, I just hope Your next game is not HTML because if it is... that's gonna be pretty hard to sell...
But well... You can always change from "Sell Game" to "Make Money on The game"
These two are completly different models
Second one is more rewarding and more popular last years.
In order to make money on Your game You don't really even need to have a game ( as examples in history showed xDDD )