What you see in the viewport is a pale shade of what you can do in Iray. Basically the character morph is just the canvas and you still have to slap some paint on that sucker... (Textures) Did you apply the Emina skin? It's in the Material folder.
Also, most character morph packages like this one have the presets as sliders as well. Normally, you would put the name in the Parameter search box and you'll find it somewhere under the Actor heading (see image below showing the two sliders, one for her body and one for her head)
These character sliders are the easiest way to customize Genesis characters. You can mix and match any number of prebuilt characters to get one totally unique.
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Here's a test render I did of this character. I did this in about 10 minutes (and 6 minutes of that was rendering). It's this character, One click HDRI lighting by
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and I added one spot for some shadows and catchlight in the eyes. SubD set to 4 on both the character and the hair. All the skin, eye color and makeup was from the Emina package. I added the nipples because I can't stand seeing nice models with stock tits!
She looks pretty close to the promo images. Not exact of course as I don't know exactly what lights, cloths and hair the PA used, but its for real.
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