You play as a guy who's dad abused him, eventually he runs away from home (I think his mom helps him do that) and joins the army. He gets discharged from the army and starts his own company. He named the company an abbreviation of his sisters and moms name. The dad dies and he asks the rest of the family if they want to live with him. Also his best friend is a lesbian who realizes she's bisexual at some point in the game.