Of course, talking about developers that have goals like "I will start working full-time on this game", then hit that goal, and hit the next "I will hire a X person to do Y job", and yet development moves at a snail's pace.
So they should put the cart before the horse? Maybe the development moves at a snail's pace because they can't afford to spend all their time working on the game until they have enough support to increase the hours they can put into the game or outsource parts (ie: hire people) to speed up development. God forbid a dev should have logical goals when starting out! lol. But if you're talking about devs that have been doing it for many years, then yes I can see your point.
Majority of the time, many of these "goals" never get reached. Some creators probably mildly panic when they do and start wonder what to do. What some creator put as goal I ignore all together, I just look at what he/she created so far, and how updates keep coming. If people want to put in goals that is more believable have it be about update rigs and buy equipment that make it faster and easier to do what they do.
Many of these people doesn't even want their family and friends know what they do as a hobby. Can't really believe they would want to start hire people, go full time and start a studio...
Yeah, what dev would ever start a studio? Oh wait, plenty do... Most do keep it secretive, only posting pictures of the studio on twitter or their website and going under their pseudonyms, here's one example of a team that doesn't mind if their identities are known though,
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And even if devs don't want to be as open as the above, plenty of people take jobs in many industries that they choose or need to keep secretive, what would keeping it from their family and friends have anything to do with it? Hookers do it all the time.