I think that I preferred the setting of Chapter 2, where the changes and corruption felt particularly pronounced. I feel like it's inevitable that we will get more of that in Chapter 3 as spaces like the church and Cyanna's apartment become 'hot spots' of activity, but as impressive as the city is scale-wise and how great it looks, I think it just has a much less personal connection.
As far as the characters go... Both Rose and Cyanna both manage to capture different aspects of what was attempted with Celis in Chapter 2 for me, but do it much better this time in a way that doesn't feel quite as frustrating as it did with Celis & Edwyr, because both of the ladies this time have their own personal reasons for choosing to participate so far instead of just being unbelievably credulous to the point of comedy.
I think that I still prefer Aywin slightly over Haylen just because she had a stronger prologue which felt more natural instead of just being specifically framed as a brief introduction... but it's a very close call. More than anything, I just wish there had been a little more tension established between Haylen and Leto, along the lines of that one scene where he accidentally walks in on her in the bathroom. Without the sting of actually being related, I can't help but feel like there needed to be something a little more to make up the difference.
Lily is the odd one out for me, as I've said quite a few times, where I just can't seem to shake the feeling of her being the most expendable one story-wise. Out of everyone, I think she has the weakest NTR vibe because you never get that many scenes early on of Leto having any real chemistry or connection to her other than the fact that she is just part of the group automatically and "jokingly" says out loud what the others are thinking privately to themselves.
Now, the villains are the one area where I think Chapter 3 is a massive improvement. I enjoyed Zeno and Edwyr at the beginning, but over time, they became a lot less interesting to me. By the end of Chapter 2, the story really dipped into some "tell, don't show" territory with Zeno in particular, trying to overexplain his actions and recast him in some tragic light that didn't quite land for me. But the Duke has been a wonderful villain so far by comparison, where the story seems perfectly okay to show that he is a genuine bastard, but doesn't need to be one 24/7 in every single situation.
Admittedly, I did enjoy "Brutus" a lot more in the beginning, before he turned into Ulrod and revealed his backstory with Cyanna. There is a bit of an awkward lull at the moment due to the pacing of the game's corruption, but I have faith that it could pick back up once Ulrod isn't stuck being so passive with her.
Jazon... is complicated. I like him a lot more than Edwyr, but his approach to corrupting Haylen isn't hitting nearly as hard as it should. It's like his character is being pulled in three completely different directions: of him being this insatiable horndog who chases after everything with a skirt, who hides that around Haylen by pretending to be a gentleman... but then also manipulates her by acting more like a naive boy who is less mature than Leto. You could pull off any two of those, but going for all of them at once makes it feel a bit convoluted.
Just like with Lily, Naevyr is there. That's about the most I can say, because it's hard to come up with any useful critiques for him. He's the Belanor of this game in my eyes, but not nearly as long-winded, so he's way more tolerable. But that doesn't lend him any sort of appeal, either.
Overall, one thing I really do miss from Chapter 2 is that sense of ambient hostility in the village. We've seen some early implications that all of the antagonists from Chapter 3 are connected in some way to the spooky cult, and that they are trying to corrupt Leto's loved ones as part of some evil scheme... but it's still pretty vague, and leaves them feeling mostly disconnected.
But with the village in Chapter 2, it had a much more tangible sense of Zeno simply throwing a match onto the massive pile of tinder that had already been built up with the other men. That he didn't just corrupt them out of nowhere with the potions; the potential was always there from the beginning, and the only thing he needed to do was give them a nudge to reveal their true, abusive selves.
It definitely felt darker in tone, and I hope that Chapter 3 might lean into that a bit more beyond what we can assume the current progression will look like.