Are you only going to advertize using adwords or do you have an alternate strategy? One of the things that could help your initiative is luring big-name adult creators to your platform, they could be the standard bearers for an exodus from Patreon so to speak. I think community outreach, like you do on F95 (and maybe elsewhere), is even more important than pouring money in the Google Adwords soup.
Also, Adult Pledge's website doesn't clearly advertize what it's niche is, Sponsorion communicates this better (even without a running platform). If you're going to be the go-to platform for adult creators you should clearly state so on your frontpage, it's rather generic right now. Some sexy artwork (instead of a bearded guy looking at a screen) might entice visitors to explore further. There's also no way for both creators and potential backers to see how the platform works exactly, you have to dive into the footer links or view the only project currently setup at AP to really get a sense of how it works. Even then it's not clear from the website how payments work for both pledgers and creators.
As for the state of Patreon. Most projects that I know of are still running, but trying to keep under Patreon's radar. After every lull in content reviews another seems to crop up out of nowhere, Summertime Saga being the latest. It seems the content review team works slowly, but is still at it. Dating My Daughter is the only game that has been permanently removed after a review, I believe.
Thanks for the advises! We will see what we can modify on our homepage to improve it.
We already contacted Dark Silver from BB and Dark Cookie from Summer Time Saga. Dark Silver for now will let BB in standby. Dark Cookie said that when our platform has more projects and grow a little more, he will migrate the project. MrDots we tried to contact, but he does not respond. If someone has his contact on discord, I will be thankful if someone introduce me to him.
We do not have yet any material with adult content to place in our banners. That is why is the banners are generic, but focused in Games and Comics. That is something that we say in the homepage. Maybe it is not clear enough.
The layout that we made was basically almost the same as Patreon. Because we have only one project there, we didn't place any into homepage, but this feature to put random projects on the homepage is already implemented, just not released yet.
The reason to make the navigation looks like Patreon is because the users are already used to navigate that way.
Thanks very much for your advises. We are glad that are people trying to help.
If you want, you can chat with me in PM too.