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Apparently this 'Collective Shout' is the reason why card companies forced Valve's hand.
From what i understand, it all started with a game called 'No Mercy', where you can rape and turture your family members, and in the process of getting that game removed from Steam back in April, this Collective Shout discovered approximately 500 other games that, and i quote, "Featuring violent sexual torture of women and children including incest-related abuse involving family members on the Steam and Itchoio gaming platforms".
And so on July 11th, this Collective Shout wrote an article about the Open Letter that they created towards card companies-
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-asking them to do something about this issue, and this was their reasoning:
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3 days later on July 14th, they made another article where they talk about general stuff regarding this "movement".
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And then on the 19th of July, they make this article below, where they talked about how their petition for the removal of 'No Mercy' got more than 70k signatures, and that because of the open letter aimed at CEOs of major card companies, out of those 500 other games that includes incest, rape and child abuse, only 81 remains after Steam enforced it's new rules.
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Then 3 days later they make another post where they talk about the backlash from gamers:
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And finally, later the same day, they made one last article where they talk about how their campaign got global media attention and that it's getting more and more popular.
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