Release planning after Itch.io changes – looking for dev strategies

Chronoromancer

Chronoromancer Dev
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uwuwoof, I hear you — and I actually appreciate that perspective. You’re right that some of the most interesting parts of a game live in those gray areas, and if I cut too much just to be “safe,” the game risks losing what makes it stand out. Your comment makes me want to sand things down less, not more. And if I'm being honest, the examples I gave, were actually some of the more mild-grey zone themes I initially had.

On the Itch.io point, for years, Itch deliberately gave devs space to publish without prejudice, and that wasn’t an accident. The truth is they only started enforcing stricter rules under duress, when payment processors forced their hand. So while the overreaching processor rules may have always been there, the real change only happened because of outside pressure, not because the platform itself wanted to crack down. I get that Itch is understaffed to analyze all the content manually — but I’m not sure it really should have to. It’s at least encouraging to see some governments beginning to question the kind of “rules” financial services should be allowed to impose. So imo Itch.io wasn’t wrong for choosing not to enforce rules that even governments are starting to question as unfair business practices.

That’s why I’m surprised by some of the reactions here — people saying “don’t be political” or “nothing has changed.” From my perspective, it has. I can’t separate this topic from politics while I’m developing a project like this. Like it or not, simply being an NSFW game creator makes you part of the debate — the groups pushing these extra rules would be happy if the whole NSFW game space disappeared altogether. My views are obvious in my project too ... I started creating NSFW content assuming that as long as I stayed within normal creative and legal boundaries, there would be viable ways to sell my work. Instead, I’ve found a layer of control I didn’t expect, and it’s hard not to see that as a major shift.

I get the “my house, my rules” reality, I suppose if I want to earn on these platforms I’ll have to adapt. But when I started this topic, my real question was whether devs have found any viable alternatives — new platforms, different ways of distributing, or even using self-hosted sites while places like Itch or Patreon are just for marketing. The discussion here has helped me understand reality a lot better, and even though the answers weren’t what I expected, the feedback was more useful than I realized. I can take something valuable from all the different perspectives — and I think I’m ready now to make the revisions I need, do what I need to do, and finally release my work within a couple weeks. So, thank you all. :)
 

Chronoromancer

Chronoromancer Dev
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Sep 7, 2025
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sure they do. they just dont index them
(paid)
(pay what you want)
So you mean, people can still use itch.io to sell games, but they are not searchable, and only if somebody has the direct link? It that what you mean? I was under the impression that NSFW games are only available if they are free on Itch.io... Does that mean, somebody could post two versions of a game on itch.io .. a demo version .. and on that version, have a direct link to their paid version?
 

peterppp

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So you mean, people can still use itch.io to sell games, but they are not searchable, and only if somebody has the direct link? It that what you mean?
yes. people cant pay with card for adult games since itch had to disable stripe (for adult games), who handles cards, but people can pay with paypal


Does that mean, somebody could post two versions of a game on itch.io .. a demo version .. and on that version, have a direct link to their paid version?
maybe, but not sure if they will like that. you could ask leafo on their discord
 
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Chronoromancer

Chronoromancer Dev
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yes. people cant pay with card for adult games since itch had to disable stripe (for adult games), who handles cards, but people can pay with paypal



maybe, but not sure if they will like that. you could ask leafo on their discord
Well thank you for that information! .. I didn't realize that. thought itch.io was in worse shape than that. :) I mean, it is far from perfect .. but it is something. thanks again
 
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Winterfire

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Sep 27, 2018
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sure they do. they just dont index them
(paid)
(pay what you want)
Switched to my alt account real quick to mention that "Technically" yes, while untested myself, they might allow for the page to stay up and receive payments. However, for a dev, that's far from ideal and basically next to useless for the following reasons:
1- If the game is ongoing, no matter how many major updates you do, you'll get no views from itch.io - It's not indexed, it's not searchable, it's basically dead.
2- While you can create a demo (unpaid) to get visibility, this will work only once, unless you do a major update to the demo every time, effectively making the paid release to be only somewhat recent.
3- Itch has always been a lousy shop, it's not so amazing that you want to be the one bringing visibility to it. It has already been done, with very poor results (Granted those were basically no choice scenarios). If you do have a choice, it's much better to sell on Steam or even Patreon, if you have to be the one to bring visibility to the page anyway, may as well bring it to Steam/Patreon instead.
 

bogodit

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Jul 17, 2020
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I'm in agood mood, so here some free advice:



Stop spilling your political agenda/ignorance around where you publish your game. You only insta-lose potential customers who read this.

feminists have NOTHING to do with this. Even if they wanted, they really have other & more pressing things on hands.

good luck anyways
Why so triggered though?
 
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bogodit

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Jul 17, 2020
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I'm in agood mood, so here some free advice:



Stop spilling your political agenda/ignorance around where you publish your game. You only insta-lose potential customers who read this.

feminists have NOTHING to do with this. Even if they wanted, they really have other & more pressing things on hands.

good luck anyways
Also, tf do you mean by "in a good mood"?
What would you be doing if you were not in a good mood?
 
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