Heart my ass, they have been pushing him for over 10 years, keep giving him all sorts of new powers and spin-offs, what ifs (what if mMiles was thor being the worst offender), shoving him in videogames, and the fucker still CANT sell comics, not only did they kill off ultimate Peter to shove him in, but they keep trying to make him the new spider-man and face of marvel, wich keeps failing over and over because you cant manufacture a fan favourite.
Jeff the god damn landshark or gwenpool are more popular than him, and they are joke characters.