this game was also the first halfway decent AI CG game i played, so i think that increased the hype because people thought "oh wow this is really high quality! that's exciting! and the dev is promising monthly updates!"
but now the updates are slowing down, and there are other AI CG games coming out that directly compete with BTW's quality. My New Girlfriend has decent-sized monthly updates, good communication from the dev, and drops AI gen teasers DAILY on patreon, that's a crazy good value (although that dev also just delayed the next release so the cycle continues lmao)
i'm just hoping BTW 0.6.0 is a smash success so it can reclaim the throne, the first 2-3 updates were sooooooooooo good