When I started on my text game, a big priority for me was making the game adapt to the user's preference - including setting the genders of the MC, the sidekick, and about 70% of the game's other characters. Reason being that I think everybody should have the opportunity to play the kind of game they want, and when 90% of the games out there are made by straight guys, the market variety is really limited. I've been going through a lot of Nutaku games and VNs on Steam lately, and of everything I've seen in those markets (probably dozens), there's like...three that aren't 'you are a man pursuing women.' And none that are 'you are a woman pursuing men'. As someone who appreciates variety, this disappoints me.
As a player, if you give me a character generator I will always make a female character. I used to give the old 'if I'm going to be staring at a butt for hours, it better be a nice butt' line, but honestly, I just think it's a lot cooler to watch a woman kicking ass.