His intent didn't match what he wrote in the post. IE so the dev can continue to get member support is to obfuscate the relationships by using land lord/roommate/renter trope and then allow the player to rename the relationships.
Other ways to get around this are to have a patch that updates the base game ("game experience may change"), a mysterious third party mod (an unofficial' patch using a sock puppet), hide the content behind an activation code, or some sort of combo of methods. I also think separating the accounts between the announcements, conversations, and downloads will help break the automated nark tools from using keywords /triggers to alert the site admins.