In the marketing of
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, "lolita" is used to refer to the sexualized presentation of a young girl, frequently one who has only recently reached the
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, appears to be younger than the age of consent, or child exploitation material depicting the
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.
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In Japanese culture, the term is used to describe the
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subculture of cute (see
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) or delicately feminine appearance. The style is characterized by full skirts and petticoats, excessive use of lace and ribbons, and a nod to Victorian and Roccoco fashions. Words commonly used to describe the style include "porcelain doll", "delicate", and "childlike". Within the general Lolita style are variations of the fashion, such as "Gothic Lolita", "Sweet Lolita", "Hime (or Princess) Lolita", and "Punk Lolita". These few by no means complete the list of variations.