We're reaching a point where we have enough "Good" content that I'm growing comfortable with it. As such, we've started to add some of the darker content as well. Anna saw her first piece of serious BDSM content not too long ago, and I'm actually working on a similar bit of content for Eve.
The game is less about "Good ending" or "Bad ending" than it is about the larger setting. The idea has always been to create a setting, introduce characters to it, and tell stories within that setting. This last year, we've added several characters and begin to flesh out their content.
In the end, the "Endgame" is what you want to make it. Is your goal to earn their love? Is it to make them quake at your very presence? Do you want to help them find happy lives outside of the mansion? Do you want to become a renowned slaver? Do you want to get married to one of them? Have a family? All of that is planned, and it will be up to the player to decide what paths they want to follow, what elements of these relationships that you want to explore. Short of possible death, I have no plans for a "Ending" for the game. In real life, you might accomplish a goal, reach AN ending, but that next day you still get up, and maybe you'll find a new beginning, a new goal? I'm hoping to capture a similar feel with this game.
On a side note, this last week has been an incredible week. Got a good bit of content into the game, but more importantly we've got some amazing things done with the code that's setting the stage for the next phase of this project.