- Aug 28, 2018
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You have to think about this as a business person. Think about the old days with restaurants. "Would you like to super size that?" That was Mc Ds working to earn more revenue from each customer. Acquiring new customers is the most expensive part of the process. Successful businesses are profitable because they find the most ways to extract more value from every customer. So if a developer's game only has 1,000 viewers, but 10% of them buy a side product from something like Cafe Press, that's found money. 100% of nothing is nothing.So you are all on the right track with Mugs and pillows and toys we also got steam as a financial income source aside from merch. But i honestly believe for merch you need a way bigger audience. Steam would come to mind aside from patreon.
Since Cafe Press works as print-on-demand, the up front costs are nil. Sure, if you made them yourself, you'd make a lot more money, but you don't have the volume for that. Also, selling gear creates a residual advertising effect, as others see the different items and say, hey, what's that? Then you have the potential for even more customers.