I feel with the current talk of character designs changing mid-development, that I should point out that a character changing their appearance three, four, even five times during the development is not abnormal, even in VNs. For example, Emi in Katawa Shoujo changed her appearance like three times during the development of that project, including a full-on change of artist. Saber from Fate/Stay Night had several design changes, one of which included a penis. Mercy from Overwatch was two different characters at one point!
I don't think it's fair to accuse Hatchet of milking the game just because they changed designs partway through. That shit happens all the time. Most of the design changes in AAA games just aren't visible to people outside the development cycle because they aren't Early Access.
My take on it is that Hatchet should be happy with the character designs. If that means changing them, fine. I, personally, think the designs we currently have are more than sufficient, especially considering the competition, and redesigning the characters is not a particularly fruitful use of time. However, it is certainly not scamming or a distraction - considering most of the time on the latest update was likely spent in code or writing considering the tens of thousands of words also added - and if Hatchet feels it's necessary, he's the fucking dev and I intend to shut up and color.
If Dwarf Fortress can spend literal decades in active development using fucking ASCII glyphs, Maeve's Academy can afford two or three months every year or so updating character designs and artwork. Something tells me Hatchet is not planning on including eyelash simulation for Maeve's blink cycle.
...
Hatchet, put the pen down, that was not a request for eyelash simulation-