There is some (not serious) competition. I remember being excited for "Accidental Woman". Apparently, the dev is a well-known Skyrim modder who, for some reason, wanted to go up against this game. He's the definition of "go big or go home." The breast size mechanic took actual in-game graphs to understand so you could pick the right bra. That too is being milked for all its worth.
I think Newlife has enough content for newcomers to enjoy and dig in but if you're like me and been playing for years... please, for all that is holy, edit your savegame via notepad++. Give yourself the values you want. Change the weight factor so you get (some) scenes you want. Newlife has a fun base gameplay loop but anything deeper isn't there.
Fuck me, 9 years... I hope we get half a new scene when we hit 10 years. That'll be grand.