An idea for a point-buy character creation system: Point pool based on difficulty (ie easy = 50, normal = 30, hard = 10 or something). Then you buy your perks as before but you can buy perks more than once.
For example, you could have a perk called "Internet Salesman" that increases revenue for published videos by 5% per level. You can have another called "Pick Up Artist" that increases your chances getting a NPC into bed by 10% per level. "Plate Spinner" lets you have an extra gf/bf for 1 point per level. "Kama Sutra Master" can increase partner orgasm speed by 10% per level while "Tantric" can lower your own speed in the same way. "Shrewd Investor" could raise your bank interest by 1% while "Money Launderer" could lower you taxes by 5% per point. "Click Bait Master" could increase subscriber limit/growth by 10% per level, "Handyman" can lower equipment decay speed by 20% per level (wiping it out for 5 points, thus replacing the current perk that does the same thing). "Superhuman" could raise the cap on a skill by 10 points. "Fertile/Infertile" could change pregnancy chances by + or - by 20% per level.
The possibilities are endless and would probably easy to code in. Best of all it would let players custom tailor their MC to a very specific play style that suits them perfectly. Want to be the camwhore master? Throw all your points into IT and advertising skills. Want to be the Hidden Camera master? Toss them all into seduction and raising your max charisma. Want to make the best vidoes ever? Raise your sex & camera skills, then round off with handyman to keep the movies flowing. Want to play the long game for raw cash piles? Throw them into investing and tax evasion.
Of course you won't have enough to be good at everything, but that's the point - you'd can spread the points around and be decent at most things but the real fun will, as with every RPG, min/maxing your way into a specialist of some kind. What kind of specialist would be entirely up the player themselves.