From what I’ve gathered — both from my own research and talking with others — it is harder now for adult devs to make a living. The old “link and leave” approach doesn’t seem as viable anymore.
Whatever you researched or talked with others about... is wrong. It is just as hard/easy as it ever was. "Link and leave" was never viable. Not in game development. Not in real life. Just like Winterfire says:
That's a dreamy way of seeing things, but reality (that I believe Count Morado was the one to link from time to time?) is that the average is around 100 bucks per dev. Not everyone makes it big, and if you start doing this for money, you're more likely to fail.
After Patreon fees deducted, but before credit card/processing/VAT fees deducted (
link):
- 2022 - mean adult game developer on patreon - even after years on the platform: $100-ish USD per month
- 2023 - mean adult game developer on patreon - even after years on the platform: $100-ish USD per month
- 2024 - mean adult game developer on patreon - even after years on the platform: $100-ish USD per month
- 2025 - will have update in December-ish
Note, that $100-ish USD per month is only for adult game developers who actually have paid subscribers. There are 1900 adult game developers who have been on Patreon for over a year who have ZERO paid subs.
Steam really isn't "that" much better, the games that got on Steam in 2018 when adult gaming opened up on that platform seem to be doing much better than those since 2018. After Steam fees deducted, but before credit card/process/VAT fees deducted (
link) - you're looking at the mean adult game on there pulling in an average of about $190-ish USD per month during the lifetime of the game on the site.
But for devs who want to earn from their work, the question becomes: do we tone down content to stay safe on Patreon/Itch/Steam, or do we take the risk and keep the game as we want it? That’s really what I was trying to ask — how are other devs handling this new reality?
If you want to earn from your work - you're going to have to bust your ass promoting your game. Listing it everywhere, communicate with current and potential subscribers and customers, etc. Developing the game is only a part of it. There is a lot of footwork necessary to get it in front of enough eyes for people to start subbing and/or buying it.
As for site rules:
Itch
You must be registered to see the links
on Adult Content
Patreon
You must be registered to see the links
on Sexually Gratifying Works
Steam
You must be registered to see the links
on What You Shouldn't Publish
Subscribestar Rules on
You must be registered to see the links
and
You must be registered to see the links
Itch's rules really haven't changed much since 2015 - only clarifying them better. Just about everything you see on their site today is just an expansion/clarification of the below:
What got them into trouble earlier this year is that they are understaffed to review content before accepting new games/developers onto their site (one reason why they are "affordable" and "popular" among freelance and hobbyist developers) -- as we as the ideology that they wouldn't "censor" content. However, when it became public about their lack of control, credit cards/payment processors applied pressure.
And it's been known since at least 2017, if not since 2015, about what things payment processors do not allow their services to be used for when it comes to adult content. It's one of the reasons why
Patreon started enforcing their already stated rules in 2017-2018 and increasing enforcement in 2023-2024 when they nixed even a couple of top-20 adult game developers for violating those rules. While they aren't as understaffed as some other platforms, what staff they do have seem to respond to reports a lot quicker than most others. And they appear to take the reports seriously.
Steam fucked up when they started accepting adult games - because they should have followed the same rules that Itch and Patreon already had stated on their site: that credit card/payment processor rules needed to be adhered to for games on their site. That's what got them into trouble this year, just like Itch.
Finally, Subscribestar has had the rules for at least a couple of years, when they doubled down on that in July 2022 after the Australian Government knocked on their proverbial door and with search warrants regarding one certain developer. That's when they became both much clearer and more broad in what is prohibited on their site --- even if they aren't actively enforcing those prohibitions, yet. Much of that is due to the fact that they have a very limited staff (probably a little bigger than Itch's?) and so they take a long time to respond to reports, etc.
So -- nothing really has changed. Just like before - are you willing to risk your game doesn't get banned the first day? the first month? the first year? Or even after you have 7 or 8 years under your belt and became a top 20 Patreon developer, only then having the site banning you and shutting off your livelihood --- the earnings you use to pay the rent/mortgage, car payments, food, kids' school supplies, etc. Or, are you going to try to follow the rules of the site who is allowing you to use their infrastructure and network to earn a living?
I’ve already cut or altered scenes I originally thought weren’t “that bad.” But where do you draw the line? If a fantasy hero defeats a BDSM dungeon queen — wouldn’t players expect some kind of adult “reward”? If a wizard uses a seduction spell — is that suddenly unacceptable, even in a fantasy context? If the player rescues a victim from a demon before anything happens — is even that now off-limits? These are the gray areas we’re all forced to second-guess.
Of course, everyone here wants the same thing: more freedom of creation, more expression, and the chance to be paid fairly if people enjoy our work. I just don’t see how anyone can say the landscape hasn’t changed — because it clearly has.
Of course players should expect some kind of adult "reward" --- but it can't appear to be non-consensual.
Seduction spells were always questionable and still are --- it's just that a lot of developers put them into their games WITHOUT ASKING FIRST either because they were trying to slip something under the radar or weren't aware it created a non-consensual situation. SO ASK!
Player rescues a victim before something happens? ASK!
Ask
Ask
Ask
Ask
Document
Document
Document
Document
I (and others) have been saying this same shit on this site for 3 years (and others for longer). But some developers chose not to, for whatever reason, and now there are a few who are coming back playing the "victim card" that they were cheated out --- when no, no, they weren't.
Now, as for Steam? Yeah, developers got shafted a bit there because Steam didn't do their job right.
But again, ask, ask, ask, ask. Document, document, document, document.