Well at least Marvel's continuity will hopefully stabilize soon, since they own the rights to most of there properties again. Remember that horrible period where they didn't want to advertise for Fox, and tried to make the inhumans mainstream? well, I guess there doing that again but in reverse with Ms Marvel, making her a mutant now, instead of an inhuman, but still. The x-men movies has no merchandise tie ins, they couldn't use Namor or Jim Hammond (oriignal human Torch) for the Captain America movies, and Hulk was a crap shoot since he never made money anyways.