Unity already walked back, though who knows how long that'll last. The CEO of unity basically said he wants to wring as much money out of gamers as possible in the past. Like he suggested the idea of micro-transactions to get more ammo in games like Battlefield, I don't recall if it was specified to be single or multiplayer, but it wouldn't surprise me if he would want both.
It was both iirc (as it was used as an example of what he wants to charge players no matter how they play), and it was a buck per reload. Or, in three minutes of play (if you play like me) you spend more money on ammo than you did for the bloody game. He fully believed that not only would players pay this, but that they would pay it without even noticing they were paying it. I hope the board for Unity oust John Riccitiello for attempting to destroy the company with his greedy hair-brained idiocies.
This is also the guy who, as CEO of Unity, was responsible for such wonderful headlines as "Unity Face Mass Protest From Devs After CEO Purchases Malware Company, Lays Off Hundreds, & Calls Devs (who don't include DLC in their games) F*cking Idiots".
More recently (as in 6-hours ago), notices were sent out to devs using Unity stating the following:
"As a reminder, after October 3, 2023, all industry customers with total finances greater than $1M USD per year will be required to upgrade to Unity Industry. As a current Unity Pro subscriber, you can save 20% on Unity Industry now until September 30, 2023 when you upgrade online."
[Runtime isn't the only hustle here. If your company makes more than $1m you have to buy a completely different license. The seats are $5k/year, compared to $1.5k/year for Pro. $5k...per license.
They have absolutely lost their mind.] - [text between these] = quoted from a forum post elsewhere.
There are also claims that Johnnie-boy sold $400 million in shares since he became CEO of Unity per SEC data. And that they've cancelled a town hall meeting due to "death threats", but are more likely John ducking answering hard-hitting questions such as "Are you making an off-season April Fools' Joke" and "Are you trying to defraud customers".
I've also not found anything stating that Unity walked back their new pricing plan.
Of course the guy came from EA.
[EDIT]
Just read a bit more and...WOW. Unity is ALSO attempting to re-write their ToS contracts with developers who use Unity
retroactively. Long story short, Unity is trying to pull a WotC/D&D scam where devs who agreed to use Unity under one price point may be charged a higher price point if Unity decides that their title was installed #-number of times, even for past-released games, and with the old Github page they used for transparency tracking of said installs deleted as of 2022 so devs MUST take Unity's word for it. The exact clause removed:
"Unity may update these Unity Software Additional Terms at any time for any reason and without notice (the “Updated Terms”) and those Updated Terms will apply to the most recent current-year version of the Unity Software, provided that, if the Updated Terms adversely impact your rights,
you may elect to continue to use any current-year versions of the Unity Software (e.g., 2018.x and 2018.y and any Long Term Supported (LTS) versions for that current-year release) according to the terms that applied just prior to the Updated Terms (the “Prior Terms”). The Updated Terms will then not apply to your use of those current-year versions unless and until you update to a subsequent year version of the Unity Software (e.g. from 2019.4 to 2020.1). If material modifications are made to these Terms, Unity will endeavor to notify you of the modification. "
This tells me that this price change has been in the works for a LONG time.
What. The.
HECK.