So heres the thing, I've been around for every single surge they've made towards pushing "VR" and ever single time it has failed, and yes it is failing now- the market is already pulling away. One big reason is normal gamers/viewers just do not like wearing all that VR gear just to play a game or watch a movie, its cumbersome and clunky....not to mention expensive.
Whats more is many places have been pulling VR became its being labeled a health risk; VR is basically small LCD screens directly over your eyeballs and in many cases of people playing games like VR Skyrim when they tried looking towards far off distances in the game this tricked their eyes into dilating as if they were actually looking at a real distance and it burned their retina badly in some cases. Due to these cases and the lawsuits that followed many places have pulled VR tech from shelves as the cases are being reviewed.
They would be better off investing their time and effort into holographics, that has universal application and would be far more cost effective.