Few things that looks to me like this site could be organized scam and that few devs are developing many games is fact that the more game is successful the quicker it starts to drag on and just tease as much is possible, many new games which are similar to popular are introduced and hipped up very quickly and obviously purposefully, and when releases slow down this is very strongly defended by influential members and moderators.
Not all devs and games are in this scam but I think many are.
Not all devs and games are in this scam but I think many are.