I've always said that while people hate on Maya right now i believe that we will see every main girl have some kind of "drama" arc and then people are going to see how tame Maya's drama is compared to the rest of them which will boost her back up in the popularity polls.
Can't wait.

For the drama arcs of the other LIs, not necessarily Maya rising in popularity (although that would be nice too

).
I can see DPC doing this as well as there's plenty of scope for things to happen with the other LIs that cause drama in their relationships with the MC that could see players get really annoyed at these LIs, and maybe that was DPC's plan all along; to give each LI some serious baggage and leave players uncertain as to which baggage-laden LI they want more.
You have a point, but
felicemastronzo also has a point. Maya earned the criticism she has, but she also was the one with more screen time.
Maya's "earned" criticism seems to me to be mostly based on the fact that she wasn't infallible, that she made a mistake in not telling the MC the truth about herself (a fact she herself acknowledges was a mistake and apologises emphatically for), and that this mistake is so egregious and devious as to somehow make her the 2nd most despicable character in the game, which is preposterous.
What she did is not an unforgivable offense, but some people act like it is and I simply cannot understand the lack of compassion for a character that is so clearly in need of help.
Others' time will come, but it will depend on what their drama is and what they do about it and how they handle it. Jill had a fair share of criticism aswell when she decided to report on Chad aganist the MC's will.
That criticism was also ridiculous as well because it shows she cares about the MC and reporting someone for assaulting you like that is the right thing to do, so I don't see that she did anything wrong.
I'm wondering about Sage... Sage apparently has moved on (with or without the MC) and whatever her drama is has to be something that can happen even if the MC is dating her or not. HOT leadership? Maybe still something about Chad?
Sage drama could be a particularly devastating one if it turns out that Chad isn't gay and there are signs they could have a reconciliation because I'd argue what Sage has been doing is even worse than anything Maya and Josy have done.
She's willingly engaged in a fully sexual relationship with the MC on the assumption that her boyfriend Chad is cheating on her (he most likely is to some extent but she's still assuming the worst) which she seems to have no qualms about, and even though her and the MC have agreed it's just FWB, there's definitely feelings there between them, and certainly with a lot of the players. This then really plays with the emotions of both the MC and the player as it would seem Sage is starting to view the MC in a romantic way and there is a future here. But if Chad isn't cheating, or at least not to the extent Sage thinks he is, and in realising the error of his ways comes back to Sage and vows that things will be different, there's every chance she could be tempted because she has this inexplicable connection to him.
In this case, it reminds of domestic abuse victims who, despite everything their friends and relatives might do or say, will stick with their abusive partner even when they themselves know they're being abused. Not saying that Chad abuses her, but that she seems to have this connection with him whereby she might be persuaded to get back with him if he shows even a modicum of affection towards her, and if players have to deal with this kind of drama with Sage, I could see a lot of them being turned off of her too.