the the problem might not be you
did a bit of check just for you and it might not even be correct but that label, where your installing(normally extract and run easy made) or somewhat isn't executing the intended app/exe correctly.
is there a file program that lets you "setup" then that can help fix. Because the last time i open this game i just extract and run.
the instant exe/app icon executable isn't connecting to start up the game at all, have you right click assumed this is PC version check compatability?
because lacking "lable" im guessing not reaching "start" means the download here is missing something after an update or your PC is doing something unintended. After this you need to pray for someone to reply a fix for you as again im not a code specialist. i wish you the best and this is my maximum limit to what i can do.