It kinda was. The dev suffers from the 'perfection' virus. Where they get one good (or at least in their minds) idea and seek to perfect it. So they rewrite it, revise it, and remix it constantly, producing multiple versions of the same story, without moving beyond it to other options or stories.
In this game's case, there's been three or four (I forget how many honestly) iterations of it. Same characters, same story (generally), and only minor various changes. I've seen this with other games, both lewd and main stream games, and books. In most every case, the creator keeps trying to aim for perfection, and just keeps falling short. So they start over... and over... and over.