Actually, kinda....is?
The original didn't care for her Little sister and only did so after the MC ordered her, so it's more or less fake love to appeal to the MC, ain't it?
I mean, I can train a parrot to say I love you, but that doesn't hmean he'll actually love you.
Yeah, you're right...just like someone stated before, the Fay did a lot of evil as well, which could make some of the actions by organization seem almost justified...
So in the end, both sides are kinda evil...
And about his victims, he only cares about them cause their personalities were altered to appeal more to him, so it makes sense.
He probably wouldn't give two shits about the original personalities.