I think the appeal for this game is more towards "big manly bodybuilders" and overall the story is fine. It doesn't have defined routes per se (looks like Oscar, Chuck and Sarge may be the defined routes, yet the story doesn't show that). Braford have a really nice style and people who like beefy characters are going to love it.
The problem is that the story is going a little bit too slow for many. Not sure if it was advertised as a dating sim or as a full porno game, but it shows a more sense of "erotica", if we could give it a name of sorts, and also goes more towards the routinary days of the characters to present them in a more diverse setting.
The characters are the best part in my opinion. Sarge is the dream daddy of the story, Oscar is like that gym bro that's quite reachable and friendly, Chuck is bag of sins but with enough charisma to love him, and Julian, the main character, is our shy admirer that loves beef just like the player (assuming you also like it). The other characters are good to mostly ok (Angelo is the comic relief, Gus is the most down to earth, Kurt is the rough eye candy, and Allen is best boy and must be protected at all cost).
I really wish the builds could be a little bit more lengthy and not that cliffhangey, just so we can read towards a whole day in an update. I backed him once and maybe I will do it again in the future, but for now it's a bit complicated.