No, I get that. You fundamentally misunderstand. LOSING THE GAME, reducing progress, gating the content wanted behind forcing you to not progress IS BAD GAME DESIGN. Restarting and/or doing content over and over again to get to new content because its gated behind a bad ending is BAD DESIGN. The consumer wants something, and is punished for it. Do I need to keep explaining it or you going to continue to be willful?
edit: In before the *HUR DUR, MASOCHISTS SHOULD LOVE DOING THINGS OVER AND OVER*, time is valuable and masochism doesn't excuse terrible game design.