It has, you have already met the antagonists, saw a tiny part of their plan, found out that someone you have known all this time is related to them and not what they seem, and we are getting to meet the mothers of most of the girls, and learn more about the history of the town and families. There is a lot going on.Well, it better well start soon than, coz atm it's nothing more than a collection of unrelated, illogical, exhibitionistic events for the sake of... in the first season the storyline, for what it was, got introduced much sooner. At least soon enough to capture attention.
Usually it's the naked girls that capture the attention, and people bitch that they have to get through the story to get to it... lol