I'm a developer, I understand the difficulties of developing a game, and, if you don't have a clear Schedule or already written story that you need/want to follow, You'll be lost on the middle of the project, and, in case the game gain some audience, you CANNOT let this change your schedule to start to put more unnecessary things on the game, a lot more of options or routes, Imagine this, for each new route, you need to almost rewrite the entire game to have that possibility, so, we see this happens do movies, Animes, everytime that reaches some kind of audience, the producers start to extent things. Don't do that, make it simple and stick to the original project, is better. Want to grow, or do something more complex, complete or challenging? Take advantage of the audience and create a new project.