There are several youtubers that play the game pretty regularly and put out videos and live streams. Disassociate, Seargent Kelvin and Feathered Rogue seem to be the most active, but there are many more that have made videos for it within the last 3 months. The survival genre is pretty popular and has a lot of roleplaying potential, which can be a big draw for some people. The only problem with such rapid growth in popularity is when you can't keep up with the hype people tend to fall off fast. This happened with Valheim, The Mist and Sons of The Forest. Those games gained massive amounts of hype and the small dev teams couldn't get updates out fast enough and people moved ended up moving on pretty quickly.