It's strange how many people are way off base here, and how many keep referring the word 'Taboo'. It wouldn't be wrong to call it taboo, it is in most cultures. But if you delve into the psychology of it, you'll find something called 'The Forbidden Fruit Effect'. Human beings have a natural tendency to push the bounds of societal rules because when someone tells us we can't have something, we feel our freedoms are being taken from us. So we test the limits because despite consequences, we want what we're not supposed to have because if we attain it, it's liberating. Like releasing shackles from yourself. There's a rewarding pleasure that comes from doing what you're not supposed to do and evading consequence. It can give you a sense of being in control. A good example is the Mile High club. The possibility of getting caught, doing something you're not supposed to. It's quite thrilling. This is probably not the only reason but I'd wager it's the main.
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