Well, variety is probably one of the reasons... but let's be real - a LOT of people LOVE redheads. And it is an easy thing to cross out to attract players, if they can make a gorgeous redhead.Well i do not know which games you are talking about but i guess that it is an interesting phenomenon plus i think developers do it because it's really common think for girls/women to have brown/black or blond hair but sometimes when they create a female character they want her to have red some times color due to her character...That is my opinion