At the end of the day, the concept is the same. It's about growing his publicity that will lead to potential future earnings. Listen to his story. He didn't come from much, had a very average/below average job before he left that to do this. Yet, he's getting married soon and starting a family. That kind of confidence comes from him seeing he has over 3,000 potential payers when he checks his Patreon. It's like any other social media platform. As long as the followers and numbers are still there, you can do whatever and still pull in sponsors.