Oh god yeah, advertising for porn games must be a nightmare. Most sites won't host porn ads and those that do will be displaying god knows how many ads alongside your own. Not to mention the fact that they're probably free porn sites and "hey want some more of what you're watching right now... but for money" isn't exactly marketing best guidelines.Not just playerbase but visibility, those games have huge player turn over, what makes them thrive is the sheer amount of people visiting the shop. Like even borderline adult gacha have age 12 rating, the lower the rating the more people are fed ads for the game. To discover FD you need to be specifically looking for that content I think that is why he wanted SFW campaign so it can be separate from the sim and be easily visible.
Churn rate and engagement are also important as it doesn't matter if you grab 100,000 players if they all stop logging in the next day. This is part of why games have daily/weekly quests, they're habit forming and create a sense of FOMO if you don't login regularly. That reduces churn, gives more opportunities to deliver nudges and get conversions but even in the current alpha with a fanbase that have all paid >$36 you can see engagement plummeting in FD
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.It's another element where Helius has just copied what other gacha games are doing without understanding why they work, although tbf to him I guess he's limited in this regard when he's somehow trying to progress without an actual gameplay loop...