Yeah, it's like watching a train wreck, you sit there and don't know if it is just horrible, gross and disgusting or if you should just accept that you feel a weird fascination watching how long it takes until all but the completely cool-aid addicted white knights get what is happening here.
I'd say it's weird to see someone willingly destroy all the goodwill they have accumulated over the years, but then again, why would he give a fuck, as long as his patrons are paying him the big bucks.
He's probably letting an AI write it now anyway, considering the quality.