There is actually, and it is called "common sense".
Like you can say that your "shit" is "tasty milk" and try to sell it, but it still will be "shit".
There are many real-life examples of commercial applications of this: renaming something to make it desirable to consumers.
George Carlin: "You can spell your name 'Smith', but pronounce it 'Kozminki'. (What, they're all silent?)"
W. Shakespeare: "A rose by any other name would smell just as sweet." (Romeo & Juliet)
Humpty Dumpty, in "Alice Through the Looking Glass" has a discussion with Alice along similar lines. Something like (and I'm paraphrasing): "You ARE a little girl, your NAME is Alicia, you are CALLED Alice, you are KNOWN as 'Little Mistress'." Different terms for different uses, so to speak.