I guess i have a hard time buying that a guy like that wouldn't flex about his dad owning a modeling company...Didn't Erynn say to the MC that she didn't know that it was Ethan's dad's company before she signed with them? At her place after the MC helps her with Ethan? If she just signed with a company name, rather than looking who owns it or who's in charge of it, which I can understand. Especially if they are a big company.
This is the exact thing "Ethans" do to get attention from girls, say how much money and power/influence they have.
And they knew each other for years, went to the same school, had fights and even the tape blackmail... before she signed with this company.