Possible symptoms:Hey I need help, unfortunately I can't save and I don't know why.
1. permission problem
You try run game with different account or the acc isn't has admin rights over files
2. wrong location
You try run the game from zip file, or you extracted to a restricted location (like desktop, system folders or some read only folders). Rarely happens too when the game's folder is deep in the filesytem, the long pathname (over 255 character) can cause problems. And finally don't try running from network drive or another remote location. (It's designed to run on an Windows PC locally)
Your game instance should reach the game's folder and the 'c:\Users\yourusername\AppData\Local\LifePlay\' location to be able to save the game.
Try extract the game into a simple location like C:\games\ and run as an admin if necessary.
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