Not exactly the same but a poor attempt at copy/pasting Milfy City...start getting used to sleazy Devs stealing ideas/characters from other much more popular games to rake in some of that $$$ and if the greed is not obvious enough, this is the first time that I see ads in a game like this.
Imagine being worried about people playing your game for free when you yourself stole the content/ideas to make the game in the first place, the irony is tangible..
...but then again, people are more than happy to pay for lesser but stolen content, so is it really the Dev's fault for being shitty if people keep enabling this kind of behavior ? no, no it's not.
This isn't trying to copy/paste anything. Yes, some of the characters do resemble some very popular characters from other well-known games, popular games, but that's as far as that goes. And the models have been more or less tweaked.
The game setting isn't at all the same as Milfy City, this one has the Groundhog Day setting, not a setting where the entire family has deep feelings and desires for the MC from the get-go, of which they are either conscious of or subconscious, only the younger sister seem to have something going on for her brother I think.
And by the way, a lot of people start developing games, hoping to even make a career out of it, doesn't mean they don't do it because of the love and passion for it, so is it wrong to make a few extra bucks, even if it means adding ads and such? Most definitely not, developing games isn't cheap and it's time consuming. One way of making sure that you can invest as much time on developing the game, is by racking up a comfortable enough revenue that you can live off of it and not having to worry about the bills and such, make enough money and one can quit the day job and work on the game(s) full time, which means more content more frequently for the fan base.