Until that pride is broken and she's brought to heel. Right now it's a power struggle between the MC and Gloria. The MC is being passive-aggressive about it, but Gloria is being aggressive (and clueless to what the MC is doing). I mean, in the beginning she was going to just use the MC as a fall guy for selling illegal stuff at the store, and now she's having sex with him in her place of work without really even having the thought that he was a dirty peasant (like she initially had).
She's been a work in progress, but the point is that there IS progress and Gloria usually ends up on the 'losing' side of what's going on, whether she realizes it or not.