The person who was behind US originally sold the idea to someone else. The male "referee" had a vision on how things should go and that worked really well for the better part of 10 years. Said referee decided to sell the concept to one of the other people involved with the production. US continued for another two or so years before the idea ran its course. Maybe it was due to the atmosphere changing when the female referee took over?
Long story short, the female referee wanted to change the formula and that meant US had run its course and was discontinued. The new formula is sorta whatever to me but US almost never featured any males in the fights. EVF was created to cater to a different crowd that wanted male vs female action. EVL is about as close of a brand to what US was in the past but is still significantly different.
Perhaps it was the simple concept that the ability to use the US name had run out? I'd have to ask someone in the know as I am wholly speculating on that aspect.
Long story short, the female referee wanted to change the formula and that meant US had run its course and was discontinued. The new formula is sorta whatever to me but US almost never featured any males in the fights. EVF was created to cater to a different crowd that wanted male vs female action. EVL is about as close of a brand to what US was in the past but is still significantly different.
Perhaps it was the simple concept that the ability to use the US name had run out? I'd have to ask someone in the know as I am wholly speculating on that aspect.