not everyone is ambitious and striving to make as much money as possible, most people want to balance free time and money, once they have enough, they say good enough and stop putting in the effort
Before the Pandemic I had this friend who had found his sweet spot, started working very early on Computers, dropped out of school, worked for himself, built his own company, for a while was in a spot where he was overburdened with work, then he started hiring people and thus he did not have to burn himself, he used all the knowledge he built up to identify the right people and delegate his work and thus he still worked but it didn't eat into his free time anymore, got a secretary, everything scheduled, then Covid nation attacked, but you get what I mean I guess.