Probably asked more often
Yeah, it sounds like he won't change the name in most languages and thus the logo will stay the same in most cases.
Languages with a lot of speakers and a low(ish) percentage of english speakers likely have a very high potential to attract additional players, especially since SS certainly appeals to older, well-heeled people, too. Russian, french, german, spanish, etc. are certainily very good languages to have if you want to increase the player base.
Those who care can actually take a look at the current status of the translations here:
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Oddly enough, russian and japanese are really far behind, even compared to let's say chinese or arabic.