Well, I can kinda guess the reason.
Dev is selling episodes 3 and 4 for $10 bucks each on Steam (no episode is worth the price of a full game) He is also hiding episode 4 from the game's store page, to hide the fact that both those episodes cost $10. Basically $20 bucks for 2 episodes.
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I feel bad for anyone buying those episodes/supporting this Dev on Patreon. Run, just run away, save yourselves and your money!
I'll be the first to tell you, that this isn't the greatest game ever made. It's fine, ok, mid at best.
But your logic is totally flawed. You know damn well the chances of you buying the game on Steam is slim to none since you're here. Steam releases aren't for people like us. It's to expand the Dev's reach outside of here, Patreon, and if applicable Subscribestar. If you look, their prices are comparable to other games that are out right now:
Freshwomen $11.19
Prince of Suburbia Parts 1 & 2 $8.99
My Pleasure $10.79
Seven Realms $9.99
Being A Dik Season 1 $13.99
Being a Dik Season 2 $19.99
College Kings 2 Collection $19.36
So for the amount of content you're getting for $20 is pretty fair. They justify their prices because you are getting Episode 1 and 2 for free. Would you prefer $5 per Episode?
At the end of the day, you do you.