- Feb 26, 2024
- 45
- 362
The sunk cost fallacy is a cognitive bias that makes you feel as if you should continue pouring money, time, or effort into a situation since you’ve already “sunk” so much into it already. This perceived sunk cost makes it difficult to walk away from the situation since you don’t want to see your resources wasted.
.....
According to the National Institutes of Health (NIH), this leads to irrational, emotion-based decision making, causing you to spend additional resources on a dead end instead of walking away from the situation that’s no longer serving you.
.....
It can be really challenging to walk away from a situation where you’ve already spent any amount of time, money, or energy. What often happens is that you try to rationalize the situation by saying that, since the spent cost can’t be recovered, you might as well stay the course and/or allocate additional resources to try to make things better.
You must be registered to see the links
You don't have permission to view the spoiler content.
Log in or register now.